HOLLYWOOD INFLUENCE
Movies had tremendous power to influence fashion choices. Through the movies, sportswear became known as the American style, and created a global demand for this comfortable new look. Movies provoked a national captivation with the idea of college and college life, and with sports tied into the mix, the focus on the young, the beautiful and the privileged, the combination of these things created the American dream.
By 1930, over 117 million in the US attended the movies each week. When it came to wearing modern, functional clothing, perhaps the greatest influence was Katharine Hepburn, a gifted athlete in golf and tennis and the movies showcased her exceptional talent. She was a role model for millions of women to embrace their individuality and not follow society’s beaten path when it came to self-expression.
By 1930, over 117 million in the US attended the movies each week. When it came to wearing modern, functional clothing, perhaps the greatest influence was Katharine Hepburn, a gifted athlete in golf and tennis and the movies showcased her exceptional talent. She was a role model for millions of women to embrace their individuality and not follow society’s beaten path when it came to self-expression.
