This site is intended to take you on a journey through the history of women's sport fashion to reveal the impact it has had on women's performance and involvement in sport.
In the history of women in sport, several sports spurred the transformation of women's roles from spectators to active players. Among those discussed here include cycling, basketball and swimming. These particular sports are worth investigating because participation in these sports demanded a change from cumbersome, restrictive clothing to attire that was functional and permitted freedom of movement.
Additionally, the evolution of sports fashion was largely impacted by the popularity of higher education and college sports. The combination of education and sport was monumental to the shift of women’s role in society. Education gave women confidence while sport enhanced their physical strength, competitive spirit and allowed for freedom of self-expression.
Another massive promoter and influence on women’s sports participation and fashion was the film industry. Sportswear became the American style, coinciding with the rising popularity and influence of American movies. Celebrities had the power to set trends that spread globally.
Technology and the production of breathable, form-fitting fabrics brought us out of the second world war and into today, where every competitive sport in modern times advertises and encourages performance enhancing fashion. With that comes the problem of scantily clad athletes, where women are often labelled as being too sexy. As a result, her performance is often over-looked, and her self-esteem threatened. This trend is not as evident amongst male athletes.